Neuromarketing is a field of marketing that involves studying the way people react to marketing techniques and adjusting those techniques to maximize sales and inform the public about a specific product, idea, or campaign. Neuromarketing includes the use of biometric sensors, social studies, and subliminal messaging. While neuromarketing is a relatively new technique, it has been widely implemented in recent years and nearly every marketing agency and medium-large company in the world now uses it. How Does Neuromarketing Work? Neuromarketers study the brain’s reaction(s) to certain social triggers. These triggers Read More

In 1913, Niels Bohr put forth his model of the structure of an atom. In this structure, he argued that electrons orbit the central nucleus, which is made up of protons and neutrons. The model went on to explain that electrons orbit at a specific distance from the nucleus and that the nucleus depends on the electrons’ energy. The Bohr model attempted to explain that electrons follow a specific circular orbit. Electrostatic forces determine this orbit, therefore the electrons’ location can be pinpointed. For example, hydrogen only has a single Read More

Potassium carbonate dihydrate (K2CO3.2H2O) is a white chemical. Salt from potassium carbonate and water from the dihydrate are mixed into a deliquescent (wet salt). It is a strong alkaline solution that garners a variety of uses. The salt tastes like salt and alkaline material. Potassium carbonate dihydrate is generally used as a nutritional supplement in livestock feed. It has several other uses when the water molecules are removed from the potassium carbonate dihydrate. When more water is added to potassium carbonate dihydrate, it dissolves into a solution. In its near Read More

Nanoyarn is strings of yarn made out of carbon nanotubes that, according to some researchers and one company, can be made to the length of one kilometer. Considering a nanometer is one billionth of a meter, it has left some in disbelief at the ability of creating such strong and durable sheets of nanoparticles that, when formed together, can create incredible structures. What are Carbon Nanotubes? Carbon nanotubes are tubes of carbon atoms that are only about 1 nanomater in length. When looking at a carbon nanotube at the atomic Read More

A phobia is an anxiety that is characterized by an incredibly extreme fear of things that would normally be very easy for an individually to handle. A phobia is an irrational fear towards something. It might be normal to fear dogs, but when an individual is unwilling to go anywhere near dogs and the phobia gets in the way of life, it is considered a series phobia. When it comes to phobias, researchers don't have a determined cause of phobias. However, after years of research, what clinical psychologists have determined Read More

As the name implies, nanowires are one-dimensional wires measured in nanometers; that is, their diameter is no more than just a few 0.000000001 meters (0.000000001 meter corresponds to 1 nanometer which is around a thousandth of a single strand of human hair). At the nano-dimension, quantum mechanics applies since the nanowires are so fine that normal (or Newtonian-scale) physics could not be relied upon to explain their behavior. Manufacturing the Nanowire Nanowires are manufactured from different materials. Thus, there are wires with different properties that have been acquired from the Read More

Simple wireless power transmission works because of the principles of magnetic resonance and magnetic induction. This power transmission system relies on two coils in range with each other and resonating at the same frequency. The coils need to be in range because the magnetic field of the source must be strong enough for the receiving coils to induce current flow. Matching resonating frequency is also needed to enable further transmission of power through magnetic induction. Modifications or an entirely new set of principles are, however, required in order to enable Read More

Nuclear Fusion relates to nuclear power. So let us start with the process involved for getting nuclear power. There are, mainly, two processes involved: 1) Nuclear Fission Most of the present day nuclear power plants use this process to get power. This process uses a conventional method of splitting one atom into two. Here high-energy neutrons split heavy atoms of uranium. This results in release of huge amount of energy. However, this also releases large radioactive wastes and high radiation waves, which remain for long period. To avoid such leakages Read More

Mind uploading is the term used for the theoretical transfer of a human mind to an external carrier. Mind uploading can also denote whole brain emulation, electronic transcendence, mind transfer, etc. Mind uploading does not refer to the transfer of the actual physical brain but rather the transfer of its consciousness to a robotic brain which will generate responses that cannot be distinguished from the actual original brain. In cases where the subjects' consciousness is transferred to a memory device, the result is an artificial intelligence. In cases where the Read More

The kilobit per second (kbps, or kbit/s, or kb/s) is a unit of measurement for the speed of data transfer. One kilobit per second is 1,000 bits per second. Other common multipliers follow the metric progression; Mbps (megabits per second), Gbps (gigabits per second), and Tbps (terabits per second). A bit is the smallest unit of data; it cannot be broken down into smaller units. A bit is either on or off; 0 or 1. For example, seven bits are required to communicate a single ASCII character. Alternate Usage Another Read More